Varanga encourages extremely adorable style senses which are deeply rooted in our rich culture & traditions. With time, the consciousness to encourage Indian artistry has tremendously increased. Along with that, the need for comfortable clothing tailored to suit different occasions and purposes which is why Varanga has given a new dimension to indian ethnic wear by making Kurtis a new cool among young Indian shoppers.
“With the growing economic independence of women, the demand for smart & affordable ethnic wear is all-time high. Now, it has turned mainstream and is worn daily.”
When art & comfort meets wearability Varanga was born! It was founded in 2014 by Shrikant Chandak & Ragini Roy and parented by Keshvi Fashions - experts in fabricating sarees for the last 35 years. Varanga houses an affordable premium range of women’s ethnic wear that exudes simplicity and class simultaneously. The garments are crafted considering the everyday needs & moods of women. The brand is a beautiful reflection of the love for Indian artistry on fabrics be it in the form of painting or weaving which has held up the legacy of years & pride of India intact. We create & curate a wide range of ensembles from various craftsmen across the nation & bring out the best of women contemporary clothing.
Today, Varanga holds a prime position in the women's ethnic wear category for the kind of vision & values we hold. Owing to that we also have a strong online presence with some of the largest E-commerce platforms in India like Myntra, Amazon, Shoppers Stop, Flipkart, Ajio, Tata Cliq & Paytm.